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FreeiPodGuy's iPod News

Wednesday, September 28, 2005

Shame on the UK press

Following Apple's taking responsibility for a flaw in the iPod nano that can result in cracked screens in a very small number of cases, some of the press coverage has been simply laughable. Here's the rundown:

What Apple Said according to Macworld UK:
1. On cracked screens: There is a flaw affecting 1 out of 1000 nanos sold. Apple will replace them.
2. On scratched screens: nanos are just like other iPods: shiny and scratchable. Be careful.
3. On nano battery life: Apple said nothing.

What The Press Said Apple Said:
1. Apple admits there are two flaws. (Wrong, there is only one.)
2. Apple denied the iPod had a design flaw. (Technically true, but the headline makes it sounds like Apple denied there was anything wrong, which is not true.) Registration required; I suggest using bugmenot.com instead.
3. Apple admitted that there was a problem with battery failure with iPod nanos. (Completely untrue; the battery issue never even came up in Apple's release.)
4. Apple recalled the nanos. (Wrong. Apple merely said that affected iPods would be replaced. A recall is where an identifiable batch of products are recalled to the factory based on serial numbers, usually for safety reasons. This is a minor point, but I believe in holding the press to the same high standard that they hold Apple to.)
5. Apple is "brushing aside" the nano problem. (Wrong. Apple is facing the issue head on and offering free replacements.)

So I'll step up to the plate with a public "shame on you" directed squarely at The Inquirer (UK), PC Pro (UK), The Guardian (UK), NME (USA), and AVInfo (UK). "Golly," you say, "All those except the 'minor' one are in the UK. What's the deal with that?"

I'll leave that up to your speculation. (Personally I think the UK press, BBC included, just generally sucks, but that's just my opinion.)
 

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